Where founders go to think
Deep, honest experiences in nature – for entrepreneurs who want clarity, courage and sustainable drive.
The History of Naturpreneurs
In 2020 we started doing a part of our coachings with startup founders in nature and we could since then experience how perfectly nature provides and creates a safe space for entering tough discussions and shaping strategic thoughts.
From 2022 we went even further and went to nature with with curated groups of startup founders and since then many entrepreneurs could experience its power and the magic happening when nature, entrepreneurship, deep wisdom, crowd intelligence and great people meet: the magic of Naturpreneurs!
Since 2025 we expanded the format to full-day or multi-day experiences and bring the format to different locations across Switzerland and bordering regions in South-Germany and Austria. We allow ourselves being inspired by the seasons to dive into topics that truly move (and sometimes shake) entrepreneurs and that can also be experienced directly in nature.
What is Naturpreneurs?
You learn how to deal with expectations, success and also failure. We talk about risk and return when you will be crawling on all fours when we are looking out for wild mushrooms or you’ll experience fear but also realise self-empowerement when crossing a small waterfall or when you need to trust one single, strong root from a tree to hold you while climbing up a steep hill. In the darkness of winter you’ll experience what silence does with you – are you able to enjoy it or do you get anxious? Do you have the power to find your own way and also don’t lose the big picture when everything “grows” around you in spring and a lot of opportunities arise? Or do you experience fear of missing out often? And if so: Why? Can you give a helping hand but also accept one when traversing a wild mountain river? What can nature tell us about niche strategies, USP, ecosystems, context and market potential analysis as well as the art of changing perspectives?
Why join Naturpreneurs?
We combine strong experiences in and with nature with dedicated deep reflexion, meaningful and vulnerable conversations as well as impulses from experienced coaches. This is how awareness and change is catalyzed – for more trust, accountability, authenticity and personal growth.
Our long term goal is to create a movement that goes way beyond memorable events. This is why we will create a Naturpreneurs Alumni Club – a circle for those entrepreneurs understanding the power of nature being a space and resource for clarity, inspiration and sustainable growth.
FAQs
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Founders and entrepreneurial leaders who are ready to look beyond traditional business rules and want to build something sustainable – in business and in life.
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We combine time on the move in nature with guided reflection, small-group conversations and a few coaching impulses.
There is always space for silence, sharing and good food. -
Most editions are moderate hikes that anyone with normal fitness and good shoes can do.
If a format is more demanding, we say so clearly in advance and adapt where needed. -
We keep the groups intentionally small so that conversations stay personal and everyone has space to share.
We are a mixed group of male and female founders and entrepreneurial people. -
Events run in English by default.
If all participants feel more at ease in German or French, we can switch to that language. -
We normally go out in most weather and adapt the route, pace and breaks to keep everyone safe and comfortable.
If conditions are dangerous, we reserve ourselves the right to cancel and you will receive a voucher for another edition. -
Yes, we co-design custom Naturpreneurs.
Just reach out via the contact form and tell us briefly who you are and what you have in mind.
Contact Us
Not sure if a Naturpreneurs journey is right for you, curious about partnering, or simply want to share feedback?
We would love to hear from you. Leave us a message and we will reply shortly.